Branding Questionnaire

Congratulations, you are on your way to your new brand!

This is your chance to play Creative Director - don't be shy, have fun with it and tell us how we can bring your vision to life. If you need to take more time to complete this creative brief, please do so, there is no rush. Filling out your creative brief is a crucial step design development process, as these details will shape the direction of all conceptual development.

Name*
First Last
Email*
Enter Email Confirm Email
Company Name
What is your current website address?
What is the origin of your company's name?*
Do you have a tagline or slogan?*
How would you describe your company to someone who has no knowledge of your existence?*
Who are your competitors/colleagues?*
NOTE: Include what you like/dislike about their brand and what makes you different.
What message do you think your current brand image conveys?
What design style do you prefer for your brand identity?
- High Tech
- Cutting Edge
- Abstract/Artistic
- Clean/Simplistic
- Corporate
- Geometric
- Conservative
- 3D
- Other- Please Describe:
Have you had any comments, good or bad, about your current brand?
What font or type styles would you like to see? (Script, bold, traditional, etc.)*
List specific fonts if you wish, or attach links to images of typefaces you like.
What is the primary message you would like your new brand to convey?*
Describe your target market, gender, age, geography.*
Describe your direct competition; provide addresses to their websites if available.*
What sets you apart from your competitors? What benefit do you provide that they do not?
What logos or websites have you seen that you like or catch your eye?
List at least 5 adjectives describing how you want someone to feel when they look at your brand.*
Upload any inspiration files
Existing logo assets, active logo sketches, design inspiration files, logos you love-- basically anything that will help inform our design direction. If you have more than one attachment please place all files in a zipped folder.

Branding Questionnaire

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